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3. A revolution is born

Last Edited by Ronald van den Hoff on 2/11/2014 2:31:44 PM
“In the past you were what you owned. Now you are what you share.” - Charles Leadbeater After my first experience on the Internet, I saw the enormous opportunities it had to offer. I developed an unremitting fascination with this new world. The Internet granted me access to unexpected sources of information. After growing up with the telephone and fax, I already found email to be brilliant. We set up one of the first Dutch companies with its own webmaster, a college dropout..
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3.11 Different networks, different people, different friendships

Last Edited by Ronald van den Hoff on 2/11/2014 2:32:27 PM
Not everyone is as active within networks as others, which makes sense. There are givers and takers, people who “hang,” and people who do not participate. Forrester Research has developed the Social Technographics Ladder, which identifies seven different groups within networks..
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16.7 Personal branding

Last Edited by Ronald van den Hoff on 2/11/2014 2:35:10 PM
“Your brand is what people say about you when you are not in the room” Jeff Bezos A person can be a brand too, or part of a brand. This is the result of personal branding. It is not unusual for self-employed professionals, but employees of an organization may apply personal branding too, and, with that, they enhance the brand experience of the organization as a whole. I promote the philosophy of our organization by posting on my blog, commenting on other blogs, being activ..
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