Last Edited by Ronald van den Hoff on 2/11/2014 2:34:34 PM
The “crude” delivery of a service or product is no longer good enough. Stakeholders want much, much more: they want a complete and meaningful experience, which will transform them.
Stakeholders want an increasingly richer user experience or brand perception during all moments of contact with their supplier. They have to feel that the product, the service, the employees, and the production processes are authentic, and are made just for them. This is tricky, because, all things co..